Dominik Poirier

Senior Advisor — Brand and Positioning

Dominik leads Intelegia's brand and positioning practice. She brings more than twenty years of experience as a creative director and communications and marketing strategist to mandates where reputation is a strategic asset rather than a communications afterthought. Her work covers institutional repositioning, brand image and editorial direction, media relations, digital and advertising campaigns, and event design, with organizations and with manufacturing and service companies in Quebec, across Canada, and internationally. Her mandates typically involve renewing brand narratives and editorial direction, building events that reach companies, non-profits, and industry, developing content and campaign strategies across digital and traditional platforms, and leading the teams of employees and freelancers who deliver them. Earlier she was creative director of an integrated agency working across advertising, public relations, web, and events, and later led the renewal of the mission, brand image, and event offering of a regional chamber of commerce, including a new gala and a collaborative event calendar built with synergy partners across two regions. Bilingual, she works in French and English, and holds a DESS in Communication and Marketing from HEC Montréal and a Bachelor's degree in Translation from the Université de Montréal.