Tag Archive for 'social networks searching'

Samepoint - A Powerful Social Media Search Tool

Content on Web 2.0 is no longer a laughing matter.  Yes, everyone enjoys a funny or cute video on YouTube however, the amount of strategic intelligence or competitive intelligence that is made available on web 2.0 is growing. What is one of the best ways to access this intelligence?  Use Google?… Use Bing?… Use Samepoint?

Samepoint???

SamePoint is a search tool that digs for information amongst the “social conversations” that are taking place on blogs and social networks.  Figure 1 shows the index page of Samepoint.

Figure 1: Index Page of Samepoint
(Click on the image to enlarge)

Testing out the tool with the keywords, “foreign direct investment”, Samepoint will provide results or “social mentions” on such social media platforms as Wikipedia, Ning and blog applications.  In addition, on the same page, you will see on the right hand side a series of Tweets that are classified as, “Recent Conversations”.  Figure 2. illustrates this point highlighted in yellow.

Figure 2: Results from Twitter on the Samepoint Result Page
(Click on the image to enlarge)

The value added feature of Samepoint is the ability to conduct an array of different queries based on the type of web 2.0 application.  Here is the exhaustive list of the applications.

  • Real-Time
  • Bookmarks
  • Wikis
  • Q&A
  • Networks
  • B2B Networks
  • Groups
  • Life Casting
  • MicroBlogs
  • Reviews
  • Podcasts
  • Documents
  • Video
  • Images
  • News

Figure 3 demonstrate the results (”mentions”) Samepoint supplies for a search on B2B Networks using the keywords, “Foreign Direct Investment”.

Figure 3: “Mentions” of “Foreign Direct Investment”
(Click on the image to enlarge)

To begin using Samepoint, visit www.samepoint.com

Video Intelligence - An untapped source

Thanks to the various sharing platforms and inexpensive cameras, posting videos has become fairly easy to some individuals. Just by connecting a wire and a few clicks of a mouse, videos can appear instantly similar to text on blogs.

At times, video can capture things that you would not have imagine placed on the internet. Here is an example in the context of competitive intelligence research.

I happen to stumbled onto a site dealing with entrepreneurship and web 2.0 based projects. As I was browsing the video archives of interviews, I was able to access a clip of interview with an individual that has started yet another social networking website.

Two questions that I was shocked to see the person answer on video were:

a) How are you funding your venture?
b) What is your business model?

Seeing that the ideas behind some social networking sites are somewhat easy to duplicate, the replies to the questions are valuable to competitors, especially when it is coming from the horse’s mouth on VIDEO!!!. If competitors are informed about how the venture is being financed and how the site is planning to generate revenues, then changes to their respective strategic plans can be adapted to outperform other sites.

My point behind tell you this story is that internet intelligence research should not be limited to the general web. Contributors to the web 2.0 is making it easier to find content within seconds thanks to various tools and data in the form of text is no longer the only source for strategic significant information.