Tag Archive for 'internet intelligence'

Website Monitoring Using Google Reader

Here is a quick tip for those who are interested in setting up a website monitoring system.

There are plenty of website monitoring services on the web however; some come with a cost.

Thanks to Google, internet users can now be alerted whether content has been modified on a webpage.  All that is needed is a valid Google Reader account.

Once logged in,  be sure to follow these 4 steps.

Step 1: Select or highlight the address of the website or webpage that you wish to track.  (In this case example, we have selected, The Northern Lights Mining Network Facebook Fan Page.)

Step 2: Copy the hyperlink - http://www.facebook.com/NLMNpage

Step 3: In your Google Reader account, click on the “Add a subscription” button highlighted in yellow in Figure 1:

Figure 1:Google Reader - Adding a subscription
Click On Image To Enlarge

Step 4: Click on the “Add a subscription” button and paste the url of the page that you wish to monitor.  Figure 2 illustrates this procedure.

Figure 2: Adding The URL Of The Website That Will Be Tracked
Click On Image To Enlarge

Step 5: Click on the “Add button” to place the site as one of your subscriptions as seen in Figure 3.

Figure 3: Viewing Subscriptions and Associated Alerts
Click On Image To Enlarge

Once new content appears on the Facebook Fan Page, the subscription feed is updated where the most recent content is posted  on top as highlighted in yellow in Figure 4.

Figure 4: New Content Displayed On Google Reader

Needless to say, this application can be used efficiently to monitor social networks for economic development.

Learn more internet tools for economic intelligence gathering at Intelegia’s seminar, “Economic Intelligence For Foreign Direct Investment Attraction

Organization Structure Intelligence Using The Official Board

Here is a tool for competitive intelligence researchers and economic development officers that would like to research a company’s organization structure. The Official Board is an online source that provides information on the organization structure of 20 000 companies located around the world.  Organization charts or organigrams are supplied for each company as seen in Figure 1 for the query, “Dell Computers“.

Figure 1: Organizational Chart for Dell Computers
Please click on image to enlarge.

Bear in mind that not all of the 20 000 companies in the database are up to date however; you will have a good idea how the company is structured along the lines of function and past relationships amongst managers or executives.

Some of the sorting options that can be used after the chart is provided are:

  • By First Name
  • By Title
  • By Manager

Some of extra stuff the The Official Board offers are links to more information regarding the company that is being researched thanks to Google News, LinkedIN, Yahoo Finance and YouTube.

Attempt to cross reference that information that is available on The Official Board.  Testing the tool out with, Saputo, a company in the food and beverage industry, it was discovered that the source filed it under forest & wood products industry.  This could be a simple error or a sign to verify the details posted on the site.

The Official Board is available at www.theofficialboard.com

Putting A Competitive Intelligence Twist On Things

Hello, my name is Ian Smith. You may know me from such blog posts as, “FI: Facebook Intelligence - Part Deux or “The Critical Eye Of Internet Intelligence Searching“. I have been “asked”, to join this new media center platform to blog on the subject of competitive intelligence when it comes business development strategies and web 2.0. From searching methodologies to internet tools, I will be here to bring you my insights based on 10+ years of experience in the field of competitive intelligence.

I should warn new readers of this blog that I tend to be a tad cynical at times and it can be seen in some of my posts where I can go off on a rant.

If you would like me to cover a specific topic on this blog, please let me know.

More Invisible Web Sources

The invisible web is a source that goes ignored by some internet researchers. Just think - information such as sales prospects contact details or patent disclosures are available on the invisible web.

For those who would like to have a review of some of the gateways to the invisible web, be sure to check out the article, “99 Resources to Research & Mine the Invisible Web” by Jessica Hupp.

A Prime Example Of Competitive Intelligence

In my many years in the field of competitive intelligence,

I often try to find practical examples to demonstrate simple activities that companies can implement to gather information that can be used strategically. One glaring example is retail price monitoring. With simple web monitoring applications, retailers can know what their competitors are doing in terms of their respective pricing strategies.

A recent survey based out of the United Kingdom states that “87% of companies use competitors’ websites in the battle for leadership. Eighty percent of the respondents handle the process in an adhoc way, by manually searching websites on just key product lines.”

Some may think that the 87% is rather high however; I disagree. With the great amount of price information portals online, more retailers should not restrict themselves in using the web as a sales tool but they should take advantage of the information that competitors are offering for free.

Internet Intellgence & Social Networking - Hitting The Jackpot

I have a particular interest in all things Web 2.0, especially social networks. I was listening to the radio this morning when the co-host mentioned his involvement in an upcoming “social network” project. He was not too forthcoming with any details that piqued my interest.

Off I went to Google to see what I could dig up. As I tried different keywords, it occurred to me that the co-cost would be most likely be a member of the popular sites like MySpace, Facebook, LinkedIn, etc. Within seconds, I hit the jackpot. The co-host had the name of the company behind new social network on his profile page. It was only seconds that I was able to visit the particular social network site.

For a person that was quite tight lipped about a project, he should know with the right mindset and tools, it is possible to find information on new online products and services.

Article On CI: Collaborative Intelligence

Here is an interesting article on CI, not competitive intelligence but collaborative intelligence. “CI: Collaborative Intelligence” brings up a few good points however, I am having trouble distinguishing between “collaborative intelligence” and “knowledge management”. Both share common aspects in terms of sharing information from within.

Internet Intelligence for Entrepreneurs

My brother has asked me to write a short piece for a newsletter on the topic of internet intelligence for young entrepreneurs. Please allow me use this blog posting to draft an outline for the article.

1 - Introduction

  • Discuss the research process for starting a business
  • The importance of relying on the web for information

2 - Sources

  • News sites
  • Magazines
  • Newsletters
  • Blogs

3 - Tools

  • Search engine, meta-search engines, directories, blog services
  • Content alerts
  • Tracking alerts

4 - Budgets

  • Free Vs Fee
  • Outsourcing
  • When should you spend it?

5 - Conclusion

  • Risk Vs Rewards
  • Guide to implementation
  • Tips

I plan on beginning the first draft sometime this week. I will post the entire article when it is published.

The iPhone Trademark: A case for internet intelligence

So Apple introduced the iPhone with much hype this past week. You could not escape from reading, hearing and seeing news reports about the iPhone, which surely will become apart of our vocabulary. It is a cool name for a phone however; there is a tiny problem. Apple might not have the right to use the name.

Cisco Systems has filed a lawsuit against Apple regarding the trademark of the name. Cisco believes that it owns the trademark since 2000 and has not granted permission to Apple to use the name. On the other hand, Apple claims that it has asked for the right to the trademark however; Cisco did not reply to the request. Furthermore, Cisco states that Apple created a front company to apply and receive the trademark under another name.

Interesting case we have here with two questions that could be answered with evidence taken from the internet.

1 - Cisco Systems claim for the iPhone trademark name - What is their description for “iPhone”?
2 - Did Apple really create a front with the purpose of getting the trademark for Cisco?

To address the first question, a simple search of the United States Trademark Electronic System (TESS) should be executed. Using the keyword, “iPhone”, the system presents 9 results in which trademarks with serial numbers 7507652 and 77007808 are relevant to our investigation.

Trademark 7507652 is described as “computer hardware and software for providing integrated telephone communication with computerized global information networks” with the last listed owner being Cisco Technology Inc. Initially, Cisco obtained the trademark through the acquisition of Infogear Technology.

Trademark 77007808 is described as “handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, and other digital data; MP3 and other digital format audio players; handheld computers, personal digital assistants…” This trademark was registered by Ocean Telecom Services LLC. According to rumours, Ocean Telecom Services LLC is the name that Apple is using for their front company for obtaining the trademark.

To deal with the second issue, we can only attempt to dig for company information regarding Ocean Telecom Services any any links to Apple. A simple Google search provides us with little information and prompts a search of government sources for the state of Delware, where the telecom company is based.