Last week, Tools For Thought highlighted the use of Google Finance for economic intelligence and its relevancy to preparing to meet a potential investor for foreign direct investment purposes. This post will take a look at Google Blog Search.
As the name suggest, Google Blog Search exclusively retrieves relevant posts based on keywords. Although blog posts may appear in the results from the general search application, it is wise to select the blog search option to avoid the irrelevant hits.
You may wonder in what circumstances would you go to the application for economic intelligence purposes?
Blogs are outlets for individuals to publish their insights on various subjects without depending on a webmasters on a timely basis. Citizens of towns often start their own blog to voice their concerns on an proposed project that will have definite economic spin offs.
Please click on the image to enlarge.
Case Example:
You are interested in reading opinions about the different job creation programs available in Ontario, Canada.
Solution:
Using Google Blog Search, you may find several posts by individuals discussing several issues and expressing their views. This type of information is often forgotten when collecting economic intelligence for economic development intiatives.
