On July 20th, 2010, Intelegia will be on hand at The Georgia Tech Enterprise Innovation Institute to present its portion of the Certified Economic Developers (CEcDs) accredited course, “How to Conduct Business Intelligence to Gain a Competitive Advantage“.
The course is a combined effort of the institute, Eric Canada of Blaine, Canada Ltd and Jennifer Zeller of Georgia Power and Intelegia’s instructors, Isabelle Poirier and Frederic Chevailer.
Eric Canada, chief strategist at Blane, Canada Ltd will kick off the day with two training sessions. Eric will first go into detail regarding the fundamentals of business Intelligence and its importance to economic development organizations (EDOs). The session will address questions that EDOs may have when starting a business intelligence gathering initiative. Eric’s second session will deal with the issue of business intelligence research services for business retention, expansion and recruitment programs. Attendees will learn how to collect company and competitor information needed to make the right decisions when it comes to economic development activities within a region.
As the Director of Georgia Power, Jennifer Zeller will be present to share her insights on how an economic development organization can support communities and companies via research services and analysis. Attendees will have the opportunity to learn about the value of having access to such business intelligence gathering efforts.
My colleagues Isabelle and Frederic will be in Atlanta to provide their know how when it comes to collecting information from traditional web sources and social networks for investment attraction purposes. Not only will they show you how and where to search, they will have you think strategically before, during and after conducting research regarding a promising investor in your region.
To register for this seminar, visit the Enterprise Innovation Institute’s website.
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