Below is a best practice example of how to use a social media marketing tool such as YouTube, to promote two items at one time.
In the video, “Michigan Gives You the Upper Hand”, the Michigan Economic Development Corporation (MEDC) is able to market: 1) the state as THE place for investment opportunities and 2) themselves as facilitators in getting companies to invest.
Using testimonials by CEOs, MEDC drives home the message that they are will equipped with the incentive tools, services and skills to address investors’ key location factors inquiries.
Does your economic development agency have a video or channel on YouTube for investment attraction purposes? Is it effective? Let us know and we will mention you and the video or the channel in a future blog post. Please email the link to Ian at ian@intelegia.com.
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