News search tools are rapidly changing. With the advent of Web 2.0 platforms such as blogs, Facebook and Twitter, news and analysis can be available within a matter of clicks from various search tools. A tool such as Thoora aggregates popular news content and provides a couple of other value added features.
The results from Thoora are broken down into three distinct sections.
1. Current Popular Stories
In this section, users have access to the relevant articles based on the keywords that are entered. Figure 1 illustrates the results for the keywords, “Kraft” and “Cadbury”.
Figure 1: News Results For Kraft and Cadbury on Thoora
Along with initial results, the tool gives users access to links to related articles and blog posts. Results can be sorted by time period (i.e., 24 hours, 2 days, 1 week)
2. Search Stats
This section provides information regarding search queries for the keywords for news and blogs postings for the past seven days. Figure 2 presents a look at the search stats for “Kraft” and “Cadbury” by category breakdown.
Figure 2: Search Stats For Kraft and Cadbury
3. Twitter Results
The third section of Thoora contains results from Twitter feeds. Figure 3 below shows the results for both keywords on the popular social network tool.
Figure 3: Results From Twitter For The Keywords, Kraft and Cadbury
Thoora, a real time search engine, allows competitive intelligence researchers to conduct a news and Twitter feeds in one place on the web.
Thoora is available at www.thoora.com
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Hey Ian!
Thanks for the great write up about Thoora.com
if you have any questions or ever want to chat with someone here please feel free to drop me a line!
All the best,
Saul Colt
Head of Magic
Thoora.com