Tools For Thought - Intelegia

Here is a great reference for those who are new to competitive intelligence research and individuals wish to have access to regional news sources from around the globe.

Newslink provides access to 20 000 media links in a web-directory format.  Figure 1shows a screen shot of the index page of the Newslink website.

Figure  1: Newslink Website Index Page

Using Newslink comes in handy when researchers are not familiar with the locations that they are investigating.  Of course, conducting a search with Google News may work however; it may not be too efficient depending on the number of the keywords entered.

By using a mouse, users can access publications such as news dailies, business magazines and specialty newspapers.   A key advantage to accessing the publications via Newslink is the ability to use the internal search engine of the publications to find past articles in the archives.

Newslink is available at www.newslink.org