To see how dynamic the search results are on YouTube for videos aimed at promoting a region for investment attraction, we repeated the exercise performed for the post, “What Is Available On YouTube For Site Selectors?“ Here are some of the videos that were worth mentioning found on December 16th, 2009.
“Invest In”
Invest In South Africa
This clip is in the form of a traditional television commercial. It promotes the country of South Africa as a location for possibilities when it comes to investing in a variety of sectors.
“Economic Development”
Pearland, Texas
Located on the southeast coast of Texas, Pearland presents a very clear message in terms of economic development and business attraction. The video highlights the main locational factors that the town has to offer and as well a brief look at its competitive incentive programs.
The difference between the results obtained on November 18th, 2009 and December 16th, 2009 should not be a big surprise. Online marketers should always keep in mind that search results are dynamic and SEO strategies must be considered to maintain or improve their search engine ranking position.
Are you thinking about implementing a social media marketing campaign for investment attraction purposes for your region? Consider taking Intelegia’s seminar, “Optimize Investment Attraction Strategy Through Information and Social Media Applications“.
Thanks for promoting this idea. I think that the shorter videos are better suited to site selectors, think “elevator” speech. Say in under a minute and drive them to your website for more information.
Thanks for the comment. Some videos are longer because matching words with dynamic images is more “sexy” than having individuals downloading a dry brochure in .pdf.