If your economic development organization has a YouTube video or a channel, have you attempted to find it via the tool’s search engine using keywords? Any luck finding it? Is it on the first page of results? Second page? Third page? Can’t find it.
You have just experienced something that site selectors and potential investors may have to deal with in the very near future.
According to ComScore, YouTube was ranked second amongst the leading search engines on the web behind Google and in front of Yahoo in October 2009. The implications of YouTube being used as a normal search engine are important. It is plain and simple. If site selectors and their advisers can find your promotional content then you run the risk of not being seen.
A solution to the case described above is to improve your ranking on YouTube through search engine optimization strategies. Below is a series of blog posts / articles in which you can read up on some handy tips:
- YouTube SEO – Ranking Factors – Beyond Views, Titles, & Tags
- SEO for YouTube - How to Search Optimize Video for B2B Marketing
- 10 SEO tips for YouTube
- SEO Best Practices for YouTube
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