Here is another indication that the use of YouTube as a part of an economic development 2.0 strategy is being adopted by different organizations around the world.
Nova Scotia Business Inc. is a private sector-led business development agency for the maritime province located on the east coast of Canada. Along with a Twitter feed and a Facebook Fan Page, the agency has a YouTube channel with the following powerful video titled, “Nova Scotia Gets It!!”
There are four main themes that Nova Scotia Business Inc. highlights during the video:
- Access to talented and available labour in the province
- Competitive operating costs for companies which are located in the province
- Providing a gateway to the North American continent
- Quality of life in the province of Nova Scotia
For each theme, the agency provides a testimonial from representatives of companies that have invested in Nova Scotia and words from Stephen Lund, President and CEO of Nova Scotia Business Inc.
From a creative standpoint, the video uses headlines from news publications to show that companies are investing in Nova Scotia from different sectors.
Have you began using YouTube for your business attraction efforts for your province, state or country? Have you seen any returns as of yet? Tell us!!!
Thanks for the article Ian. In terms of how well Youtube does for us, at NSBI we don’t rely on it exclusively to reach site selectors, but push relevant traffic to it through other social media and online marketing activity. Our Youtube stats confirm that the majority of views are coming from links, emails and embedded players. We are seeing returns in terms of awareness and connections. Can’t beat the ROI.
Nice article found your site searching in aol I think you could have taken a more neutral view.
Calum, Thank you for your comments. Please under that the post was written from a “best practices” perspective.