As users of the internet and gatherers of information, we often take such tools as Google for granted. We expect Google to provide us with relevant information based upon a few keywords that are entered in the general search box.
For professionals working in the field of economic development, going beyond Google’s simple search function can prove very beneficial and will unearth information that may sway decisions for future initiatives.
In this first part of “The Many Faces Of Google”, this post will discuss the Google Alerts application.
Google Alerts allows individuals with a valid Google account to receive alerts regarding the appearance of keywords on the web. Google will indicate the appearance of keywords available on:
- Websites
- News
- Blog
- Video
- Groups
Google also offers a comprehensive scan where it offers all of tracking services listed above. The alerts can be delivered “as-it-happens”, “once a day” or “once a week” to your email inbox or feed service.
Please click on the image to enlarge.
Case Example:
As an economic development officer (EDO), you are interested in the level of usage of various federal incentive programs for small businesses. How can you evaluate the interest over the next 12 to 16 months?
Solution;
Using the specific name of the incentive programs, you can establish various alert however; some may prove more fruitful that others. A website alert will return a great amount of program information that may be repetitive for your needs.
*** If you need assistance setting up a formal monitoring service for your economic intelligence needs, please contact Ian at ian@intelegia.com
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