According to Hitwise, there is a significant gap between individuals who consult web 2.0 based site and individuals who are willing to contribute to it. Only 1% to 5% of web 2.0 users are generating content on the platform whereas 80% to 90% of users are just visiting various sites to access content.
This is kind of a surprising fact to realize since the web 2.0 was suppose to be the ultimate sharing platform. Although sites such as YouTube and Wikipedia has received tremendous attention, they have not reached their potential in terms of allowing people to make content available in various formats.


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