The Importance of Keyword Selection

Too many casual users of the internet take for granted the process of entering keywords in a search engine. Yes, you may get lucky when you enter the first couple of keywords that may come to mind to arrive at list of results however, searching the web is a skill and not a game of chance. One element that individuals seem to ignore when searching the web is taking the time to select the right keywords. It is a process will save you a tonne of time and avoid headaches. I’ll give you a great example.

For the past two days, I have been conducting literature searches on the web, specific from news sources. I was lucky enough to find what my colleague needed however, additional background information was required. Naturally, I used the same keywords in the initial search and changed the date range in the advanced search option. I assumed that I obtain some kind of result. No dice. A few minutes later, I decided to simplify to the query statement to see what I would get. Presto, the result that I was looking for on the first page.

Morale of the story: Do not abandon your search until your have choosen the best combination of keywords.

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